Google Launches AMP For Email To Bring Web-like Actionable Content To Gmail
Joined: Oct 24 2009
Last Active: Never/Not tracked
Total Active: Never/Not tracked
Timezone: GMT+ -7
Last Page Viewed:
February 13 '18 at 01:21 PM
By msmash from
Slashdot's but-why department
Google today announced an extension of the AMP (accelerated mobile pages) program to include another popular communications medium. From a report: The internet giant unveiled the Gmail developer preview of AMP for email, a web-like experience designed to make emails more engaging and interactive. One of the key benefits of AMP for email will be that content within an email can be updated, and recipients will be able to browse email content much like they would a web page. So an email from Pinterest, for example, could contain actionable content, allowing users to Pin content to their own Pinterest account without leaving Gmail. Or they could complete a form to arrange a meeting, fill in a questionnaire, and do just about anything -- all from within the email itself. It's clear that marketers will be a major target audience here.
Forgot name or password?
Click here to get them
Not a member?
Click here to join
: Large flux of old-but-been-broken news stories coming through.
: Need that for all dialogue in all things ever. Gone with the Wind: Gilbert Gottfried version
: Dream do come true. Gilbert Gottfried https://www.youtube.com/watch?v=3H3xQzQauyY