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By BeauHD from Slashdot's economics-of-change department:
April 25 '18 at 08:21 PM
An anonymous reader quotes a report from the BBC: The Central Asian nation of Kazakhstan is changing its alphabet from Cyrillic script to the Latin-based style favored by the West. The change, announced on a blustery Tuesday morning in mid-February, was small but significant -- and it elicited a big response. The government signed off on a new alphabet, based on a Latin script instead of Kazakhstan's current use of Cyrillic, in October. But it has faced vocal criticism from the population -- a rare occurrence in this nominally democratic country ruled by Nazarbayev's iron fist for almost three decades. In this first version of the new alphabet, apostrophes were used to depict sounds specific to the Kazakh tongue, prompting critics to call it "ugly." The second variation, which Kaipiyev liked better, makes use of acute accents above the extra letters. So, for example, the Republic of Kazakhstan, which would in the first version have been Qazaqstan Respy'bli'kasy, is now Qazaqstan Respyblikasy, removing the apostrophes.
The BBC article goes on to explain the economics of such a change, citing a restuarant owner that marketed his business using the first version of the alphabet. "All his marketing materials, the labelling on napkin holders and menus, and even the massive sign outside the building will have to be replaced," reports the BBC. "In his attempt to get ahead by launching in the new alphabet, [the owner] had not predicted that the government would revise it. He thinks it will cost about $3,000 to change the spelling of the name on everything to the new version, Sabiz." The full transition to the Latin-based script is expected to be completed by 2025, impacting this owner and many other small business owners.