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By EditorDavid from Slashdot's hiring-liars department:
April 14 '19 at 11:23 AM
Why are there so many five-star reviews for an iPhone charger on Amazon with a voltage irregularity that can cause permanent damage? "It's sad to imagine how many shoppers spotted this $13.99 charger pack on Amazon's first-page results and fell for the thousands of positive reviews and the algorithmically-generated endorsement from a platform that people trust more than religion," reports The Hustle.
A spot-check confirmed that "10 of the 22 first-page results on Amazon for 'iPhone charger' were products with thousands of 5-star reviews, all unverified and posted within a few days of each other," and they've now investigated "the underbelly of Amazon's fake-review economy" and "how such a product, peddled by a ragtag troupe of e-commerce scammers, managed to game one of the world's premier technology companies."
The fake Amazon review economy is a thriving market, ripe with underground forums, "How To Game The Rankings!" tutorials, and websites with names like (now-defunct) "amazonverifiedreviews.com." But the favored hunting grounds for sellers on the prowl is Amazon's fellow tech behemoth, Facebook. In a recent two-week period, I identified more than 150 private Facebook groups where sellers openly exchange free products (and, in many cases, commissions) for 5-star reviews, sans disclosures. A sampling of 20 groups I analyzed collectively have more than 200,000 members. These groups seem to be in the midst of an online Gold Rush: Most are less than a year old, and in the past 30 days have attracted more than 50,000 new users... One stay-at-home mom from Kentucky told me she makes $200-300 per month leaving positive reviews for things like sleep masks, light bulbs, and AV cables...
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