By timothy from Slashdot's just-don't-trust-that-siri department
Lucas123 writes "Consumers appear more willing to use a self-driving car from a leading technology company, such as Google, over an auto manufacturer like Ford or Toyota, according to a new study from KPMG. Based on polls of focus groups, technology companies scored highest among consumers, with a median score of 8 on a scale of 1 to 10, with 10 as the highest level of trust. Premium auto brands received a score of 7.75, while mass-market brands received a score of 5. Google is the brand most associated with self-driving cars, according to the study, while Nissan lead the mass auto producers in recognition for autonomous technology; that was based on its pledge in August to launch an affordable self-driving car by 2020. 'We believe that self-driving cars will be profoundly disruptive to the traditional automotive ecosystem,' KPMG stated."
I suspect that when autonomous cars start arriving for ordinary buyers, there will be a lot of co-branding, as there is now for various car subsystems and even levels of trim.Read Replies (0)
By timothy from Slashdot's but-e-medical-records department
An anonymous reader writes "Winston Smith, the protagonist of George Orwell's novel 1984, resorted to hiding the bushes with his lover in a failed attempt to escape the government's ubiquitous surveillance. Orwell was concerned with totalitarianism and explicit thought control enforced by police action. While that is still very much an issue for many of the world's residents, here in the West there is an unsettling feeling about a more subtle form of thought manipulation, as more and more of our activities are watched, cataloged, and analyzed by more and more institutions — governments, businesses, non-profits, political parties, mostly for predictive purposes. At least we have a name for it now: 'Dataland', a term suggested by Kate Crawford of Microsoft Research, who studies the sociological effects of networking technologies. Crawford has been written up in Slashdot before. She's criticized the indiscriminate adoption of Big Data analytics on several grounds, including the loss of anonymity, erroneous conclusions from skewed datasets, and the prospect of secret discrimination."Read Replies (0)
By timothy from Slashdot's only-steal-the-yellow-bikes department
Hugh Pickens DOT Com writes "No one wants to buy a stolen bike, but if you see a bike you're interested in on Craigslist or at a flea market, there isn't a good way to know if it's stolen. Now Kickstarter has an interesting project that is looking for funding to expand a searchable database that will help users protect their bikes by permanently saving the bike's serial number. 'We regularly saw people trying to sell stolen bikes, and would search for the bikes online — but it was too difficult to find definitive information about them because too few people save their serial numbers,' says Seth Herr, founder of the Bike Index and lead developer of the project. Herr envisions Bike Index as a way to solve the 'awareness problem' — awareness of existing registries and of a bike's identifying information. 'A common problem when people get their bikes stolen is that it's like the first time the owner thinks about "What was my serial number?" and other details that are important in recovering a stolen bike,' says Marcus Moore. If every bike shop integrated Bike Index registration at the point of sale, that would make it easy for victims of bike theft to accurately report a stolen bike, and for bike purchasers to verify that they aren't buying stolen goods. The Project plans to collaborate with Bryan Hance, the founder of stolenbikeregistry.com, one of the Internet's first-ever registries to track stolen bikes, which already has almost 20,000 bicycles in its registry."Read Replies (0)