By Soulskill from Slashdot's who-gets-the-placebo department
An anonymous reader writes: This summer, news broke that Facebook had conducted an experiment on some of their users, tweaking which posts showed up in their timeline to see if it affected the tone of their later posts. The fallout was extensive — Facebook took a lot of flack from users and the media for overreaching and violating trust. (Of course, few stopped to think about how Facebook decided what to show people in the first place, but that's beside the point.) Now, Wired is running a somewhat paranoid article saying Facebook can't help but experiment on its users. The writer says this summer's blowback will only show Facebook they need to be sneakier about it.
At the same time, a study came out from Ohio State University saying some users rely on social media to alter their moods. For example, when a user has a bad day, he's likely to look up acquaintances who have it worse off, and feel a bit better that way. Now, going on social media is going to affect your mood in one way or another — shouldn't we try to understand that dynamic? Is there a way Facebook can run experiments like these ethically? (Or Twitter, or Google, or any similarly massive company, of course.)Read Replies (0)