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Microsoft Announces Visual Studio For Mac
Posted by News Fetcher on November 16 '16 at 12:13 PM
By msmash from Slashdot's what-a-day department:
On the sidelines of major announcements such as Microsoft joining the Linux Foundation, and Google joining the .NET Foundation, at its Connect(); 2016 developer conference, Microsoft also announced that it bringing Visual Studio for rival platform Mac. The company also announced a preview of the next version of SQL Server, and a preview of Azure App Service support for containers. From a Venture Beat report:"We want to help developers achieve more and capitalize on the industry's shift toward cloud-first and mobile-first experiences using the tools and platforms of their choice," Microsoft Cloud and enterprise executive vice president Scott Guthrie said in a statement. "By collaborating with the community to provide open, flexible, and intelligent tools and cloud services, we're helping every developer deliver unprecedented levels of innovation." The fact that Microsoft is bringing its IDE to macOS would have arguably been the biggest news of the day, had the company not leaked the information itself earlier this week. Still, a preview of Visual Studio for Mac is now available, letting developers write cloud, mobile, and macOS apps on Apple's desktop operating system using .NET and C#. It's a big deal, given that Microsoft once made a point of locking in developers by only offering its tools on Windows. This has changed over time, with a big highlight in April 2015 when Microsoft launched Visual Studio Code, its cross-platform code editor, for Windows, Mac, and Linux.More info on Microsoft releasing SQL Server Preview for Ubuntu and Red Hat Enterprise Linux.

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Smaller ISPs Have Happier Customers, UK Based Study Says
Posted by News Fetcher on November 16 '16 at 12:13 PM
By msmash from Slashdot's small-family,-happy-family department:
Mark Wilson, writing for BetaNews: If you have eschewed the big names and opted for a smaller ISP, you probably have a happier broadband experience. These are the findings of a report which says the big four ISPs in the UK -- BT, Sky, Virgin Media and TalkTalk -- are rated lower than their smaller rivals. In fact, the highest rated provider, SSE, has only been in the broadband game since 2014, with Yorkshire-based Plusnet coming in second place, says Cable.co.uk. Of the big names, TalkTalk provides broadband to 13 percent of UK internet users, yet it scored just 6.66 out of 10 and placed in ninth position. The four biggest companies accounts for 87 percent of the market, but the best performer -- Sky -- only managed to hit fifth place.

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Google Cloud Will Add GPU Services in Early 2017
Posted by News Fetcher on November 16 '16 at 10:58 AM
By msmash from Slashdot's finally department:
Google Cloud will add GPUs as a service early next year, the company has said. Amazon Web Services, Microsoft Azure and IBM's Bluemix all already offer GPU as a service. From a report on GeekWire: Google may be seeking to distinguish itself, however, with the variety of GPUs it's offering. They include the AMD FirePro S9300 x2 and two offerings from NVIDIA Tesla: the P100 and the K80. And Google will charge by the minute, not by the hour, making GPU usage more affordable for customers needing it only for short periods. CPU-based machines in the cloud are good for general-purpose computing, but certain tasks such as rendering or large-scale simulations are much faster on specialized processors, Google explained. GPUs contain hundreds of times as many computational cores as CPUs and excel at performing risk analysis, studying molecular binding or optimizing the shape of a turbine blade. Google's GPU services will be available in early 2017 through Google Compute Engine and Google Cloud Machine Learning.

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Maths Zeroes in on Perfect Cup of Coffee
Posted by News Fetcher on November 16 '16 at 10:58 AM
By msmash from Slashdot's quest-for-perfect-coffee department:
One coffee drinker's perfect brew may be another drinker's battery acid. For this reason, and presumably others, mathematicians are zeroing in on the equations behind the taste of drip coffee. From a report on BBC:Composed of over 1,800 chemical components, coffee is one of the most widely consumed drinks in the world. The work by Kevin Moroney at the University of Limerick, William Lee at the University of Portsmouth and others offers a better understanding of the parameters that influence the final product. It had previously been known that grinding beans too finely could result in coffee that is over-extracted and very bitter. On the other hand not grinding them enough can make the end result too watery. "What our work has done is take that [observation] and made it quantitative," said Dr Lee. "So now, rather than just saying: 'I need to make [the grains] a bit bigger,' I can say: 'I want this much coffee coming out of the beans, this is exactly the size [of grain] I should aim for." Dr Lee says he sets his grinder to the largest setting. By doing so, he says: "The grains are a bit larger than you get in the standard grind, which makes the coffee less bitter. Partly because it's adjusting that trade-off between the stuff coming out of the surface and stuff coming out of the interior. When things are larger, you're decreasing the overall surface area of the system. "Also, the water flows more quickly through a coffee bed of large grains, because the water's spending less time in contact with the coffee, helping reduce the amount of extraction too. "If it's bitter, it's because you're increasing the amount of surface area in the grains. Also, when the grains are very small, it's hard for the water to slide between them, so the water is spending a lot more time moving through the grains -- giving it more time for the coffee to go out of solution."

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Twitter Suspends American Far-Right Activists' Accounts
Posted by News Fetcher on November 16 '16 at 09:33 AM
By msmash from Slashdot's taking-a-stand department:
Twitter has suspended the accounts of a number of American "alt-right" activists hours after announcing a renewed push to crack down on hate speech. From a report on The Guardian:Among the accounts removed were those of the self-described white-nationalist National Policy Institute, its magazine, Radix, and its head Richard Spencer, as well as other prominent alt-right figures including Pax Dickinson and Paul Town. Spencer, who according to anti-hate group SPLC "calls for 'peaceful ethnic cleansing' to halt the 'deconstruction' of European culture", decried the bans as "corporate Stalinism" to right-wing news outlet Daily Caller. "Twitter is trying to airbrush the alt right out of existence," Spencer said. "They're clearly afraid. They will fail!"

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Google Joins Microsoft's<nobr> <wbr></nobr>.NET Foundation
Posted by News Fetcher on November 16 '16 at 09:33 AM
By msmash from Slashdot's boom department:
Emil Protalinski, writing for VentureBeat:As part of its slew of announcements at its Connect(); 2016 developer event in New York City today, Microsoft unveiled that Google is joining the .NET Foundation. Specifically, Google is becoming a member of the Technical Steering Group, which Microsoft says "reinforces the vibrancy of the .NET developer community" and also underlines "Google's commitment to fostering an open platform that supports businesses and developers who have standardized on .NET." [...] So what does Google joining actually mean? In short, Google will help steer the future of .NET in a way that is "similar to an open standard," Xamarin cofounder and Microsoft's current vice president of mobile developer tools, Nat Friedman, told VentureBeat. Google's decision is being driven by its enterprise business (Google Cloud) and the desire to keep up with businesses adopting public and hybrid clouds. The company sees the move as part of its commitment to open-source technology, which benefits all enterprises, and cross-platform development that gives developers and IT professionals access to the best tools.

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Microsoft Joins the Linux Foundation
Posted by News Fetcher on November 16 '16 at 08:14 AM
By msmash from Slashdot's boom department:
Microsoft today said it is joining the Linux Foundation as a high-paying Platinum member. Linux Foundation executive director Jim Zemlin said, "This may come as a surprise to you, but they were not big fans," describing the two's previous relationship. From a report on TechCrunch: The new Microsoft under CEO Satya Nadella, however, is singing a very different tune. Today's Microsoft is one of the biggest open source contributors around. Over the course of just the last few years, it has essentially built Canonical's Ubuntu distribution into Windows 10, brought SQL Server to Linux, open-sourced core parts of its .NET platform and partnered with Red Hat, SUSE and others. As Zemlin noted, Microsoft has also contributed to a number of Linux Foundation-managed projects like Node.js, OpenDaylight, the Open Container Initiative, the R Consortium and the Open API Initiative.ArsTechnica has more details.

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In 5 Years, Games Experience Will Move From Discrete To Indiscrete, Says EA CEO
Posted by News Fetcher on November 16 '16 at 08:14 AM
By msmash from Slashdot's future department:
The Verge has an insightful interview of Andrew Wilson, CEO of Electronic Arts. In the wide-ranging interview, Wilson has talked about how the landscape of video games have changed over the years, and where it will be in the next few years. One remarkable comment he has made is about how video games will move from discrete experience that we have today to indiscrete experience in the next coming years. From the article (condensed): The biggest shift I think we'll see is games moving from being a discrete experience to an indiscrete experience. When I was 15 years old, if I wanted to listen to music, I had a couple of choices. I could sit up all night and hope they'd play what I liked on the radio, or I could go down to the record store. [...] Today, by virtue of the fact that almost every device I own plays me music, and services like Spotify curate and cultivate and personalize that music for me, music permeates almost every aspect of my life. It's moved from being something I have to make a conscious decision to engage with, to something that really surrounds every aspect of my life from the minute I get up in the morning to the minute I go to bed at night. When we think about games today -- already we've got more people playing more games on more platforms in more geographies around the world than ever before. It's not just a console business, or a PC business, or even a mobile business. We've now got virtual reality and augmented reality and streaming, too. Now fast-forward that to the future, and you think about what the world looks like with a 5G network streaming latency-free gaming to every device you own. It's really easy to imagine that games would permeate our lives much the way digital music does today. From the minute I get up in the morning, everything I do has an impact on my gaming life, both discrete and indiscrete. The amount of eggs I have in my internet-enabled fridge might mean my Sims are better off in my game. That length of distance I drive in my Tesla on the way to work might mean that I get more juice in Need for Speed. If I go to soccer practice in the afternoon, by virtue of internet-enabled soccer boots, that might give me juice or new cards in my FIFA product. This world where games and life start to blend I think really comes into play in the not-too-distant future, and almost certainly by 2021.

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Facebook Finds More Ad-Metric Errors, Vows Clarity About Fixes
Posted by News Fetcher on November 16 '16 at 06:51 AM
By msmash from Slashdot's miscalculations department:
Facebook said today it has uncovered more miscalculated metrics related to how consumers interact with content from publishers. From an article on Bloomberg, submitted by an anonymous reader: The social-networking company conducted a broad review after discovering three months ago that it had overstated how long people watched videos on its site. The miscalculation wasn't broadly disclosed, sparking some criticism of the social network. Now, Facebook says it has found four other instances where it miscalculated reach on its site, including overstating how long people spent reading Instant Articles and how many people interacted with businesses' Facebook Pages. Companies and marketers rely on Facebook to tell them how well the content they post is performing, so that they can make strategic decisions about what to do next and how much to invest through advertising or otherwise. To avoid future errors, the company said it's establishing a measurement council made up of top advertisers and partners. Facebook will also allow more third party measurement companies such as Nielsen to track and supplement its metrics. Additionally, Facebook is revising the descriptions for its data to explain exactly what they measure, for example reporting "3-second video views" instead of just "video views."

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Amazon Takes Counterfeit Sellers To Court For First Time
Posted by News Fetcher on November 16 '16 at 06:51 AM
By msmash from Slashdot's baby-steps department:
For the first time, Amazon is taking counterfeit sellers to court. The move comes after several sellers expressed strong concerns about their businesses getting ripped off by Amazon, which is not doing anything to curb distribution of fake, poor quality products on its ecommerce platform. Notably, even Apple had said recently that a lot of its accessories listed on Amazon are fake products. From a CNBC report: On Monday, Amazon filed suit against a group of sellers for infringing on athletic training equipment developed by TRX. In a second case, Amazon sued sellers who are offering fake versions of a patented moving product called Forearm Forklift. [...] There's no way Amazon can litigate away the problem. The company generates over $75 billion a year in commerce, and about half the volume now comes from third-party sellers. However, with Amazon showing its willingness to take abusers to court, the company can at least hope to deter counterfeit sellers with the threat of potential legal action.

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'Stranger In a Strange Land' Coming To TV
Posted by News Fetcher on November 16 '16 at 06:51 AM
By BeauHD from Slashdot's futuristic-programming department:
HughPickens.com writes: EW reports that Paramount TV and Universal Cable Productions are teaming up to develop Robert A. Heinlein's classic 'Stranger in a Strange Land' into a TV series on Syfy. The 1961 sci-fi book, set in the aftermath of a third world war, centers on Valentine Michael Smith, a human born on Mars and raised by Martians, who, as a young adult, has returned to Earth. The true driving forces of the novel are religion and sex, which Heinlein's publisher at the time wanted him to cut out. But as the author noted to his literary agent, if religion and sex were removed from the text, what remained would be the equivalent of a "nonalcoholic martini." "From my point of view, Stranger in a Strange Land isn't just a science fiction masterpiece [...] it also happens to be one of my favorite books ever!" says NBCUniversal Cable Entertainment Chairman Bonnie Hammer. "The story is timeless and resonates more than ever in today's world. As a fan, I can't wait to see it come to life as a world-class television event." A previous attempt at adapting Heinlein's novel came in 1995, when Batman Returns' Dan Waters penned a script designed for Tom Hanks and Sean Connery.

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Samsung Launches SSD 960 EVO NVMe Drive At 3GB/Sec and Under<nobr> <wbr></nobr>.50 Per Gigabyte
Posted by News Fetcher on November 16 '16 at 02:31 AM
By BeauHD from Slashdot's bang-for-your-buck department:
MojoKid writes: When Samsung announced the SSD 960 PRO and SSD 960 EVO NVMe drives a few months back, their specifications, which included transfer speeds in excess of 3.2GB/s, were among the fastest for consumer-class M.2-based Solid State Drives currently. Testing proved the SSD 960 Pro to be one of the fastest NVMe drives on the market, and like that drive, Samsung's just-launched SSD 960 EVO is packing the company's latest 5-core Polaris controller -- but it features lower cost 3rd-generation 3-bit MLC V-NAND flash memory and a newly revamped version of Samsung TurboWrite technology. Though the SSD 960 EVO family's pricing places it firmly in the mainstream segment for NVMe-based solid state drives, its performance still targets enthusiasts but with lower endurance ranging from 100-400 TBW (Terabytes Written), depending on capacity. The new Samsung SSD 960 EVO comes in 250GB, 500GB and 1TB capacities and is still able to hit 3GB/sec in testing. Though it does trail the SSD 960 Pro in spots, it also drops in at a 15-20 percent lower price point.

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Richard Branson Reveals Prototype For Supersonic Passenger Aircraft
Posted by News Fetcher on November 15 '16 at 11:41 PM
By BeauHD from Slashdot's faster-than-a-speeding-bullet department:
An anonymous reader quotes a report from The Guardian: Sir Richard Branson on Tuesday heralded the rebirth of supersonic passenger flights with the unveiling of a prototype aircraft promising 3.5-hour flights from London to New York for an "affordable" $5,000 return. The billionaire Virgin Group founder said his Spaceship company would help Denver-based startup Boom build a new generation of supersonic jets and reintroduce transatlantic flight times unseen since Concorde was scrapped. Branson is partnering with Blake Scholl, a pilot and former Amazon executive, who will later on Tuesday unveil a prototype of the new jet in a hangar in Denver, Colorado. While several other companies, including Boeing and Lockheed Martin, are developing new supersonic jets, Scholl said his plan was likely to beat them to market as it does not require any new technology that would need approval by regulators. Scholl said test flights would begin in southern California, with plans to launch the first commercial departures in 2023. If the plans stick to schedule, Boom flights will launch 20 years after British Airways and Air France decommissioned Concorde. He said Boom would succeed where Concorde failed because developments in technology and lighter materials meant tickets would be much cheaper. Boom will have just 45 to 50 seats, compared with Concorde's 92 to 128. Scholl reckons the demand for affordable supersonic flights could make this a $100 billion market. He said his plane could work on 500 different routes, but would concentrate initially on London to New York, San Francisco to Tokyo, and Los Angeles to Sydney.

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Chinese Scientists Become First To Use CRISPR Gene-Editing On Humans
Posted by News Fetcher on November 15 '16 at 08:33 PM
By BeauHD from Slashdot's genetically-modified-organism department:
An anonymous reader quotes a report from Popular Mechanics: A team of Chinese scientists from Sichuan University in Chengdu have become the first to inject a person with cells modified with the gene-editing tool CRISPR-Cas9. The trial involved modifying a patient's own immune system cells to make them more effective at combating cancer cells and then injecting them back into the patient. The Chinese trial was approved back in July, and United States medical scientists also plan to use CRISPR as an experimental treatment for cancer patients in early 2017. The CRISPR-Cas9 "tool" is a DNA construct that can be injected into any organism -- in this case, human immune system T cells -- to modify the genome of that organism. It works in three steps: an RNA sequence guides the CRISPR construct to the correct part of the organism's DNA, the Cas9 enzyme "cuts out" that segment of DNA, and then, as an optional third step, a new DNA sequence can be inserted to replace the deleted segment of the genome. In the case of the Chinese trial, conducted October 28 at the West China Hospital in Chengdu, only the first two steps of the CRISPR-Cas9 process were carried out. Immune system cells were extracted from a patient with metastatic lung cancer, and then the gene code that produces a protein called PD-1 was deleted by the Cas9 enzyme. PD-1 instructs T cells to stop or slow an immune system response, and cancer cells can take advantage of this protein to trick the body into responding to the ailment with less than full force. Once the PD-1 protein was removed with CRISPR, the edited cells were cultivated to increase their numbers and then injected back into the patient. This is the first of two injections for the patient, and an additional nine patients in the trial will receive between two and four injections of edited cells, depending on their individual conditions. Carl June, scientific advisor for the planned U.S. trial, told Nature: "I think this is going to trigger 'Sputnik 2.0,' a biomedical duel in progress between China and the United States, which is important since competition usually improves the end product."

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Snapchat Files For IPO
Posted by News Fetcher on November 15 '16 at 07:17 PM
By BeauHD from Slashdot's that's-a-lot-of-zeros department:
According to sources familiar with the matter, Snapchat has filed for an initial public offering (IPO) that could value the company at $25 billion, making it the largest IPO since Chinese e-commerce giant Alibaba Group went public two years ago. Reuters reports: Snapchat filed with the Securities and Exchange Commission under the U.S. Jumpstart Our Business Startups Act. Companies with less than $1 billion in revenue can secretly file for an IPO, allowing them to quietly test investor appetite while keeping financials confidential. A Snapchat IPO is seen by many investors as a bellwether for many of the largest so-called "unicorns," private, venture-backed companies that are valued at more than $1 billion. Nicknamed "decacorns," these companies are valued in the tens of billions of dollars and include Snapchat, car-sharing company Uber Technologies Inc and home-sharing company Airbnb. No decacorn has yet tested the public market, and it is unproven whether they can beat or even replicate such astronomic valuations with more scrutinizing public investors. Snapchat started in 2012 as a free mobile app that allows users to send photos that vanish within seconds. It has more than 100 million active users, about 60 percent of whom are aged 13 to 24, making it an attractive way for advertisers to reach millennials.

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Comcast Takes $70 Gigabit Offer Away From Cities Near Chicago
Posted by News Fetcher on November 15 '16 at 05:35 PM
By BeauHD from Slashdot's no-take-backsies department:
An anonymous reader quotes a report from Ars Technica: When Comcast brought its gigabit cable Internet service to the Chicago area in August, it gave customers in some parts of Chicago and nearby towns the option of subscribing for $70 a month -- half off the standard, no-contract price of $140. Though the $70 gigabit offer required a three-year contract, it came with unlimited data, which normally costs an extra $50 a month on top of the $140 no-contract price. For Comcast customers, this was a good deal. But Comcast didn't make the $70 offer available throughout the Chicago area, and now the company has restricted it even further. The offer remains available in parts of Chicago, namely Uptown, Grand Crossing, the Loop, and South Loop. But Comcast has stopped offering the $70 price in all nearby cities and towns where it was originally available. The $70 price was briefly offered in Arlington Heights, Naperville, Plainfield, Waukegan, Tinley Park, Batavia, and Bloomington in Illinois and in South Bend in Indiana. In those areas, the $140 no-contract price is now the only option for new gigabit cable customers. (People who signed up for the $70 deal before it was rescinded will still get it for three years, as they're under contract.) A Comcast spokesperson said the company had been "testing" the $70 promotion in certain areas of Illinois and Indiana but decided to stop the tests in most of them. It's not clear why Comcast stopped the tests in these cities and towns, but Comcast told Ars that it often changes its promotions and thus could expand the $70 deal to other areas or offer new discounts soon. However, there are no expansions of the $70 offer being announced right now.

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Apple's New 15-Inch MacBook Pros Have Storage Soldered To the Logic Board
Posted by News Fetcher on November 15 '16 at 05:35 PM
By BeauHD from Slashdot's revolutionary-design department:
yoink! writes: The integration loop is complete. Apple's, admittedly very fast, PCIe storage modules are now built right into the main boards of their 15-inch, Touch Bar-equipped, Retina-screened, Thunderbolt 3-ported, MacBook Pros. A few forum posts over at MacRumors reveal the skinny on the quiet removal of the last user-upgradable component of their professional-series laptops. From the report: "MacRumors reader Jesse D. unscrewed the bottom lid on his new 15-inch MacBook Pro with a Touch Bar and discovered, unlike the 13-inch model sans Touch Bar, there is no cutout in the logic board for removable flash storage. Another reader said the 13-inch model with a Touch Bar also has a non-removable SSD. Given the SSD appears to be permanently soldered to the logic board, users will be unable to upgrade the Touch Bar MacBook Pro's flash storage beyond Apple's 512GB to 2TB built-to-order options on its website at the time of purchase. In other words, the amount of flash storage you choose will be permanent for the life of the notebook."

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Cybersecurity CEO Gets Fired After Threatening To Kill Trump On Facebook
Posted by News Fetcher on November 15 '16 at 04:14 PM
By BeauHD from Slashdot's words-have-consequences department:
An anonymous reader quotes a report from Mashable: A San Diego CEO was fired after saying on Facebook that he would get a "sniper rifle" and "kill the president-elect." Matt Harrigan, CEO of the cybersecurity firm PacketSled, posted the comments on his personal Facebook page, but they ended up on Reddit where Trump supporters found the comments and mobilized to contact law enforcement. "I'm going to kill the president. Elect," Harrigan wrote. "Bring it Secret Service." PacketSled said in a statement that it had accepted Harrigan's resignation. "The PacketSled Board of Directors accepted the resignation of President and CEO Matthew Harrigan, effective immediately," the company said. "We want to be very clear, PacketSled does not condone the comments made by Mr. Harrigan, which do not reflect the views or opinions of the company, its employees, investors or partners." In a previous statement, the company said it reported the information to the Secret Service and placed Harrigan on administrative leave. According to The Next Web, Harrigan apologized for his remarks and said the threats were meant to be a joke: "My recent Facebook comment was intended to be a joke, in the context of a larger conversation, and only privately shared as such. Anyone who knows me, knows that I do not engage in this form of rhetoric with any level of seriousness and the comment most certainly does not represent my real personal views in any regard. I apologize if anything that I said was either taken seriously, was offensive, or caused any legitimate concern."

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Cryptsetup Vulnerability Grants Root Shell Access On Some Linux Systems
Posted by News Fetcher on November 15 '16 at 04:14 PM
By BeauHD from Slashdot's systems-at-risk department:
msm1267 quotes a report from Threatpost: A vulnerability in cryptsetup, a utility used to set up encrypted filesystems on Linux distributions, could allow an attacker to retrieve a root rescue shell on some systems. From there, an attacker could have the ability to copy, modify, or destroy a hard disk, or use the network to exfiltrate data. Cryptsetup, a utility used to setup disk encryption based on the dm-crypt kernel module, is usually deployed in Debian and Ubuntu. Researchers warned late last week that if anyone uses the tool to encrypt system partitions for the operating systems, they're likely vulnerable. Two researchers, Hector Marco of the University of the West of Scotland and Ismael Ripoll, of the Polytechnic University of Valencia, in Spain, disclosed the vulnerability on Friday at DeepSec, a security conference held at the Imperial Riding School Renaissance Vienna Hotel in Austria. According to a post published to the Full Disclosure mailing list, the vulnerability (CVE-2016-4484) affects packages 2.1 and earlier. Systems that use Dracut, an infrastructure commonly deployed on Fedora in lieu of initramfs -- a simple RAM file system directory, are also vulnerable, according to the researchers. The pair say additional Linux distributions outside of Debian and Ubuntu may be vulnerable, they just haven't tested them yet. The report adds: "The problem stems from the incorrect handling of a password check when a partition is ciphered with LUKS, or Linux Unified Key Setup, a disk encryption specification that's standard for Linux. Assuming an attacker has access to the computer's console, when presented with the LUKS password prompt, they could exploit the vulnerability simply by pressing 'Enter' over and over again until a shell appears. The researchers say the exploit could take as few as 70 seconds. After a user exceeds the maximum number of three password tries, the boot sequence continues normally. Another script in the utility doesn't realize this, and drops a BusyBox shell. After carrying out the exploit, the attacker could obtain a root initramfs, or rescue shell. Since the shell can be executed in the initrd, or initial ram disk, environment, it can lead to a handful of scary outcomes, including elevation of privilege, information disclosure, or denial of service."

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Apple Releases $300 Book Containing 450 Photos of Apple Products
Posted by News Fetcher on November 15 '16 at 02:52 PM
By BeauHD from Slashdot's knowledge-is-power department:
Apple has a reputation for releasing "revolutionary" products that carry higher price tags than competing products. Today, the company hasn't made that reputation any better as it has released a "$299 coffee table book" that contains 450 photographs of Apple products. The Verge reports: It's a hardcover edition, bound in linen, and is available in two sizes: $199 for a smaller 10.20" x 12.75" version, and $299 for a larger 13" x 16.25" edition. The book is simply titled Designed by Apple in California -- a name that somehow manages to be both humble and incredibly pretentious at the same time. The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design "in a deliberately spare style." In a press statement, chief designer Jony Ive described the book as "a gentle gathering of many of the products the team has designed over the years," and hoped that it would serve as a "resource for students of all design disciplines." The book is published by Apple itself, and is dedicated to the memory of Steve Jobs. It is, undeniably, an act of corporate vanity publishing on an impressive scale, but it's one Apple deserves to get away with more than pretty much any other tech company. No one denies that when it comes to industrial design, Apple earns the praise it gets. That aside, though, the book's publication does show a certain amount of self-interest, navel-gazing, and even arrogance from Apple -- themes that were also present in September's unveiling of the new MacBook Pros. It's all very well to feel proud of the successes of the past, but we'll be interested to see if the company can justify releasing another such book 20 years from now.

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