By msmash from Slashdot's what-to-watch department
Jon Christian, reporting for The Outline: Interviews with more than two dozen marketers, journalists, and others familiar with similar pay-for-play offers revealed a dubious corner of online publishing in which publicists blur traditional lines between advertising and public relations, quietly pay off journalists to promote their clients in articles that make no mention of the financial arrangement. People involved with the payoffs are extremely reluctant to discuss them, but four contributing writers to prominent publications including Mashable, Business Insider, and Entrepreneur told me they have personally accepted payments in exchange for weaving promotional references to brands into their work on those sites. Two of the writers acknowledged they have taken part in the scheme for years, on behalf of many brands. One of them, a contributor to Fast Company and other outlets who asked not to be identified by name, described how he had inserted references to a well-known startup that offers email marketing software into multiple online articles, in Fast Company and elsewhere, on behalf of a marketing agency he declined to name.Read Replies (0)
By msmash from Slashdot's take-note department
Adam Clark Estes, writing for Gizmodo: Three years ago, we said the Echo was "the most innovative device Amazon's made in years." That's still true. But you shouldn't buy one. You shouldn't buy one for your family. [...] Your family members do not need an Amazon Echo or a Google Home or an AppleHomePod or whatever that one smart speaker that uses Cortana is called. And you don't either. You only want one because every single gadget-slinger on the planet is marketing them to you as an all-new, life-changing device that could turn your kitchen into a futuristic voice-controlled paradise. You probably think that having an always-on microphone in your home is fine, and furthermore, tech companies only record and store snippets of your most intimate conversations. No big deal, you tell yourself. Actually, it is a big deal. The newfound privacy conundrum presented by installing a device that can literally listen to everything you're saying represents a chilling new development in the age of internet-connected things. By buying a smart speaker, you're effectively paying money to let a huge tech company surveil you. And I don't mean to sound overly cynical about this, either. Amazon, Google, Apple, and others say that their devices aren't spying on unsuspecting families. The only problem is that these gadgets are both hackable and prone to bugs.Read Replies (0)
By BeauHD from Slashdot's pros-and-cons department
An anonymous reader shares a report from the BBC, written by Amanda Ruggeri: As we fill our days with more and more "doing," many of us are finding that non-stop activity isn't the apotheosis of productivity. It is its adversary. Researchers are learning that it doesn't just mean that the work we produce at the end of a 14-hour day is of worse quality than when we're fresh. This pattern of working also undermines our creativity and our cognition. Over time, it can make us feel physically sick -- and even, ironically, as if we have no purpose. Think of mental work as doing push-ups, says Josh Davis, author of Two Awesome Hours. Say you want to do 10,000. The most 'efficient' way would be to do them all at once without a break. We know instinctively, though, that that is impossible. Instead, if we did just a few at a time, between other activities and stretched out over weeks, hitting 10,000 would become far more feasible. "The brain is very much like a muscle in this respect," Davis writes. "Set up the wrong conditions through constant work and we can accomplish little. Set up the right conditions and there is probably little we can't do." Many of us, though, tend to think of our brains not as muscles, but as a computer: a machine capable of constant work. Not only is that untrue, but pushing ourselves to work for hours without a break can be harmful, some experts say. Ruggeri goes on to highlight the negative health effects associated with working long hours. "One meta-analysis found that long working hours increased the risk of coronary heart disease by 40% -- almost as much as smoking (50%)," she writes. "Another found that people who worked long hours had a significantly higher risk of stroke, while people who worked more than 11 hours a day were almost 2.5 times more likely to have a major depressive episode than those who worked seven to eight."Read Replies (0)
By BeauHD from Slashdot's justice-will-be-served department
According to Oregon Live, "A state panel violated a Beaverton man's free speech rights by claiming he had unlawfully used the title 'engineer' and by fining him when he repeatedly challenged Oregon's traffic-signal timing before local media and policymakers, Oregon's attorney general has ruled." From the report: Oregon's Board of Examiners for Engineering and Land Surveying unconstitutionally applied state law governing engineering practice to Mats Jarlstrom when he exercised his free speech about traffic lights and described himself as an engineer since he was doing so "in a noncommercial'' setting and not soliciting professional business, the state Department of Justice has conceded. "We have admitted to violating Mr. Jarlstrom's rights,'' said Christina L. Beatty-Walters, senior assistant attorney general, in federal court Monday. The state's regulation of Jarlstrom under engineering practice law "was not narrowly tailored to any compelling state interests,'' she wrote in court papers. The state has pledged the board will not pursue the Beaverton man any further when he's not acting in a commercial or professional manner, and on Monday urged a federal judge to dismiss the case. The state also sent a $500 check to Jarlstrom in August, reimbursing him for the state fine.
Jarlstrom and his lawyers argued that's not good enough. They contend Jarlstrom isn't alone in getting snared by the state board's aggressive and "overbroad'' interpretation of state law. They contend others have been investigated improperly and want the court to look broader at the state law and its administrative rules and declare them unconstitutional. In the alternative, the state law should be restricted to only regulating engineering communications that are made as part of paid employment or a contractual agreement.Read Replies (0)
By BeauHD from Slashdot's carrot-and-the-stick department
An anonymous reader quotes a report from Quartz: Since the internet made it easier to illegally download and stream movies and TV shows, Hollywood struggled with people pirating its works online. About $5.5 billion in revenue was lost to piracy globally last year, Digital TV Research found (pdf), and it's expected to approach $10 billion by 2022. Streaming-video services like Netflix and Hulu have made it more affordable to access a wide-range of titles from different TV networks and movie studios. But the availability of cheap content online has done little to curb piracy, according to research published in Management Science (paywall) last month. Customers who were offered free subscriptions to a video-on-demand package (SVOD) were just as likely to turn to piracy to find programming as those without the offering, researchers at Catolica Lisbon School of Business & Economics and Carnegie Mellon University found.
The researchers partnered with an unnamed internet-service provider -- in a region they chose not to disclose -- to offer customers who were already prone to piracy an on-demand package for free for 45 days. About 10,000 households participated in the study, and about half were given the free service. The on-demand service was packaged like Netflix or Hulu in layout, appearance, and scope of programming, but was delivered through a TV set-top box. It had a personalized recommendation engine that surfaced popular programming based on what those customers were already watching illegally through BitTorrent logs, which were obtained from a third-party firm. The study found that while the participants watched 4.6% more TV overall when they had the free on-demand service, they did not stop using BitTorrent to pirate movies and TV shows that were not included in the offering.Read Replies (0)